Whole-of-market. Clear advice. On your side.
Equation Financial was founded on a simple idea: mortgages should be advised on the numbers, not on which lender has the best commission this quarter.
Advice built on clear principles.
We’re a team of CeMAP-qualified advisers who put your circumstances ahead of any lender’s sales target. Every recommendation is documented, every fee is disclosed up front, and every client gets a real person on the other end of the phone.
Our approach starts with a conversation, not a form. We take time to understand your plans, explain the options that fit your circumstances, and set out the costs before any application begins. Your situation is unique, so every piece of advice we give is tailored to you. We are authorised and regulated by the Financial Conduct Authority and hold professional indemnity insurance appropriate to the advice we give.
You come first
We start with your goals and circumstances, then search across lenders for the mortgage that genuinely suits you.
Straightforward advice
No jargon, no surprises. We explain your options, fees and risks in plain language so you can decide with confidence.
Support that lasts
Your mortgage should keep working for you. We stay in touch and review your deal as your life and the market change.
Honesty over sales
If staying with your current lender is the right answer, we will tell you. We only recommend a switch when it is truly better for you.
Whole-of-market advice
We are not tied to any single lender or product provider. Our recommendations are based entirely on your circumstances and objectives.
Access to 90+ UK lenders
We search across high-street, specialist and building-society lenders to find the mortgage that fits your circumstances.
Transparent fees
We will tell you exactly what you will pay before any work begins. No hidden charges, no last-minute surprises.
Advising clients across the UK
England & Wales
Authorised & regulated
Head office
What if your mortgage was solved, not sold?
Book a no-obligation fact-finding call with a qualified adviser. We’ll search the whole market and come back with a fully costed recommendation.